Creator Campaign Operating System

Your creator campaigns deserve better than a spreadsheet.

Campaign ops, creator CRM and performance intelligence — one system.

Import your sheet. Export it back anytime.

ccos — Bangalore Launch

Creators

42

12 posted

Spend

₹8.4L

Budget ₹10L

ROAS

3.2×

Revenue ₹27L

Avg CPV

₹0.38

Across 18 posts

Spend by campaign

CreatorCostCPVERStatus
Aditi RaoBangalore₹45,000₹0.424.1%Posted
Karan MehtaMumbai₹80,000₹0.612.8%Confirmed
Sneha IyerChennai₹32,000₹0.295.6%Posted
Rahul NairKochi₹18,000Negotiating

The problem

The sheet works — until the campaign ends.

What the sheet doesn't remember

creator historystandard metric namesCPV, CPM, ROAScross-campaign viewwho closed whomlast quarter's learnings

Not a discovery tool. Not a HypeAuditor alternative. The operations layer for the creators you already work with.

How it works

Kickoff to reporting, in four steps

01

Create the campaign

Brand, budget, objective, dates. Every campaign is its own record — not another tab someone forgets to update.

Budget & datesDraft → Active → Completed
Campaigns

4 campaigns

+ New campaign
CampaignBrandBudgetStatus
Bangalore LaunchPronto₹10,00,000Active
House Help ExpansionPronto₹6,50,000Active
Monsoon BookingsPronto₹4,20,000Completed
Diwali TeaserPronto₹2,00,000Draft
02

Add your creators

Pick them from your creator database, or drop in the agency's Excel. Cost and who closed them are recorded per campaign.

Import agency rosterCost & closed byDeliverables
Bangalore Launch — Creators
+ Add creatorImport agency roster
Needs attention1 overdue · over budget by ₹40,000

Aditi Rao

Barcode · ₹45,000

1 ReelPosted

Karan Mehta

In-house · ₹80,000

3 StoriesOverdue

Sneha Iyer

Flynt · ₹32,000

1 ShortPending

Rahul Nair

Barcode · ₹18,000

1 CarouselPending
03

Paste the live post

The link is all CCOS needs. Likes, comments and views sync from Instagram, and the actual CPV lands on the post.

Auto-syncER + actual CPVManual always wins
Live post insights
instagram.com/reel/C8xK…Synced

Views

184,203

instagram

Likes

12,480

instagram

Comments

641

instagram

Shares

308

manual

ER (reach)

7.3%

calculated

Actual CPV

₹0.17

calculated

04

Read what worked

Rankings across every campaign you've run, with the summary already written up for you.

ROAS & CPV rankingsAI summaryExcel export
Analytics

ROAS by city · all campaigns

Bangalore4.1×
Chennai3.4×
Mumbai2.6×
Delhi1.9×

AI summary

Bangalore returns 4.1× versus a 2.8× portfolio average, driven by lifestyle creators posting reels. Shift budget from Delhi; retain Sneha Iyer and Aditi Rao for the next cycle.

Next campaign

You already know who to call

Every creator carries their history into the next negotiation — what they cost, what they returned, what your team wrote about them.

Cross-campaign historyTeam notesRepeat candidates
Sneha Iyer
SI

Sneha Iyer

@snehaiyer · Chennai · Lifestyle · 412K followers

Repeat candidate

Bangalore Launch

Jul 2026

ROAS 4.1× · CPV ₹0.29

Monsoon Bookings

Jun 2026

ROAS 2.7× · CPV ₹0.44

House Help Expansion

Mar 2026

ROAS 3.9× · CPV ₹0.31

Team notes

“Strong South-India audience. Fast approvals, never missed a due date. Collaborate again.”

Who it's for

You've said one of these out loud

“I rebuild the same deck every month.”

Budget, ROAS and CPV, already in your export format.

Marketing managers

“We paid more than last time and didn't know.”

Every creator's cost and result, carried forward.

Influencer marketing teams

“The agency sends a new Excel every campaign.”

One upload, matched and tagged by who closed them.

Brands & D2C

Manual first

never blocked by an API

History kept

nothing is ever destroyed

Attributed

every number names its source

Always current

KPIs recompute themselves

Your spreadsheet still works here. Import creators and agency rosters; export the supply tracker your team already reads.

Start with your next campaign.